Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Media

Alissa Walker’s Pitch-Perfect Response to That Peloton Ad

Note: Metropolitan Shuttle, a leader in bus shuttle rentals, regularly sponsors coverage on Streetsblog San Francisco and Streetsblog Los Angeles. Unless noted in the story, Metropolitan Shuttle is not consulted for the content or editorial direction of the sponsored content.

The invaluable Alissa Walker - Urbanism Editor at Curbed - posted a must-watch response to the ridiculous Black-Mirror-esque Peloton ad that has been the subject of much ridicule in recent weeks. Watch and enjoy!

The Peloton ad has already been skewered on Saturday Night Live and by Aviation gin, but Walker has done a brilliant, positive turn - showcasing how bikes/bike-share can open cities up for many people.

In case readers missed the creepy source material, it is embedded below.

https://youtube.com/watch?v=pShKu2icEYw

On the question Walker's daughter asks at the end, "Where's the kids' bike-share?": one solution is visible in this success story from Hangzhou, China. Their massive bike-share system includes bikes with kid seats on the back - shown around 1:18.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Wednesday’s Headlines

A larger than usual headlines stack as we careen towards the 4th of July.

July 2, 2025

Inner Richmond Parents Fed Up with SFMTA Watering Down Safety

Mother of a child hit by a driver furious with city excuses for not taking daylighting and other safety measures seriously.

July 2, 2025

Governor Signs Major Changes to CEQA to Cheers from YIMBYs, Jeers from Environmental Groups

Newsom fast tracked changes to CEQA to fast track development and housing. But what do the changes to the law actually do?

July 1, 2025

Santa Monica and West Hollywood Bus Lane/Stop Enforcement Programs Start Today

Don't block the bus! Parking in a bus lane or at a bus stop will result in a $293 ticket.

July 1, 2025

Tuesday’s Headlines

Gov Signs CEQA Bill to Increase Housing, Higher Fees on Parking and Tolls, Opposition to Road Widenings, ICE

July 1, 2025
See all posts