Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Streetsblog LA

Garcetti, LADOT, and Xerox Announce New GoLA Multi-Modal App

Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
Mayor Garcetti announcing the GoLA app this morning. Photo: Joe Linton/Streetsblog L.A.
false

Los Angeles has a new transportation app that helps Angelenos choose ways to get around. The GoLA "Mobility Marketplace" App shows various transportation modes, including bicycling, transit, taxi, ride-hailing, driving, and parking and allows users to compare modes to see what is fastest, cheapest, or greenest. The app is a collaboration between Xerox and the city of Los Angeles, shepherded by the Mayor Eric Garcetti's Chief Innovation Technology Officer, Peter Marx.

Mayor Garcetti demonstrated the new app this morning at a press event in the city's Automated Traffic Surveillance and Control (ATSAC) bunker, four floors below City Hall East. City Councilmember Bob Blumenfield described the app as a "magic blender" combining transit schedules, Thomas Guide maps, traffic, and more.

https://youtube.com/watch?v=UCX7gmIex-o

Xerox Senior Vice President David Cummins stated that the app includes a broader spread of multimodal options than typical transportation apps, such as Google Maps. Cummins expressed enthusiasm about future features planned, including not just viewing multi-modal trips, but booking and paying for them via GoLA. Cummins also announced anticipated future features including gamification, "comparing your carbon footprint with your Facebook friends," and possible Vision Zero features.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Friday’s Headlines

Rep. Waters hates the people mover; SacRT's new transportation hub; Lessons learned from a long bike ride; More

July 19, 2024

Strategizing About Reduced Funding in the Active Transportation Program

Funding for Cycle 7 of the Active Transportation Program is less than $200 million, and already there have been requests for fifteen times the amount of available funding

July 18, 2024

This Heat Wave Is a Car Dependency Problem

Our quickly warming planet has a unique impact on people who don't or can't drive — and we need policy action to protect their health.

July 18, 2024

We Need to Stop Killing People On Our Roads; A New ‘Bikes Belong’ Campaign Could Help

A ground-breaking campaign in the 90s helped deliver the federal money America needed to fund active transportation infrastructure. Is it time to re-launch it?

July 18, 2024

Eyes on the Street: Hollywood Boulevard Bike Lanes are Open

The Hollywood bike lanes project, already very much in use, is also already being criticized by commenters at Nextdoor and other social media

July 18, 2024
See all posts