Garcetti, LADOT, and Xerox Announce New GoLA Multi-Modal App

Los Angeles has a new transportation app that helps Angelenos choose ways to get around. The GoLA “Mobility Marketplace” App shows various transportation modes, including bicycling, transit, taxi, ride-hailing, driving, and parking and allows users to compare modes to see what is fastest, cheapest, or greenest. The app is a collaboration between Xerox and the city of Los Angeles, shepherded by the Mayor Eric Garcetti’s Chief Innovation Technology Officer, Peter Marx.

Mayor Garcetti demonstrated the new app this morning at a press event in the city’s Automated Traffic Surveillance and Control (ATSAC) bunker, four floors below City Hall East. City Councilmember Bob Blumenfield described the app as a “magic blender” combining transit schedules, Thomas Guide maps, traffic, and more.

Xerox Senior Vice President David Cummins stated that the app includes a broader spread of multimodal options than typical transportation apps, such as Google Maps. Cummins expressed enthusiasm about future features planned, including not just viewing multi-modal trips, but booking and paying for them via GoLA. Cummins also announced anticipated future features including gamification, “comparing your carbon footprint with your Facebook friends,” and possible Vision Zero features.