Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Streetsblog USA

Why Can’t We Have Traffic-Calming “3-D” Crosswalks Like Iceland?

This 3-D crosswalk in Iceland wouldn’t pass muster with the people who determine federal engineering guidance. Photo: Linda Bjork/Instagram

People around the world are fascinated by the 3-D illusion of this painted crosswalk in the small town of Ísafjörður in Iceland. It's a creative and simple way to get motorists to slow down.

But if you try to make an eye-catching crosswalk design in the United States, the transportation engineering establishment won't approve. That's what happened to a group of neighbors in St. Louis who painted their local crosswalks and were told by the city the new markings were a safety hazard.

There's no good research to support that position, so why do authorities frown at any deviation from standard crosswalk design? The Federal Highway Administration's guidance outlines the agency's thinking:

In 2011, the FHWA issued an additional Official Ruling4 that crosswalk art -- defined as any freeform design to draw attention to the crosswalk -- would degrade the contrast of the white transverse lines against the composition of the pavement beneath it. In deviating from previous Official Rulings on the matter that concluded an increased factor of safety and decreased number of pedestrian deaths were not evident after installation, this 2011 Official Ruling stated that the use of crosswalk art is actually contrary to the goal of increased safety and most likely could be a contributing factor to a false sense of security for both motorists and pedestrians.

Despite the FHWA's apparent certainty, there is no rigorous empirical evidence that crosswalk art reduces safety for pedestrians.

It would be one thing if the U.S. had an exemplary pedestrian safety record to uphold. Then strict conformity with the "rules" would make good sense. But American streets are dangerous places to walk, and pedestrian fatalities are skyrocketing -- rising nearly 50 percent since 2009.

Meanwhile, FHWA is still using discredited studies from 40 years ago to discourage the installation of crosswalks. It's clear that the flow of car traffic is still prioritized over public safety at the top levels of the American engineering establishment. Instead of overhauling guidelines to reduce the death toll, we get stale guidance that discourages grassroots interventions to make streets safer.

The bottom line: Federal traffic safety officials take conformity with an unsafe system much more seriously than actual safety outcomes.

More recommended reading today: Transportation for America reports that a program that addresses neighborhood public health disparities is under threat in the Trump administration's heartless budget proposal. And the State Smart Transportation Campaign shares a new tool that can help communities measure walkability.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Monday’s Headlines

Fresnoland Recaps Arguments in Hwy. 99 Case, ICE Protests and Abductions, Rail in LA and the Bay and more...

January 12, 2026

When the Government Says You’re ‘Weaponizing’ Your Car

Immigrations and Customs Enforcement officers have been brutalizing and killing people who they perceive as threats. Is mass automobility multiplying their pretext to do it?

January 11, 2026

Advocates Move to Save Oakland’s Parking Enforcement

An unscrupulous maneuver to transfer control of parking enforcement could have serious implications for safe streets.

January 9, 2026

The Week in Short Video

Rain gardens, bikes on trains, Uber on the ballot, Changes at CA High-Speed Rail, and reactions to ICE.

January 9, 2026

SGV Connect 145: Phoenix Tso of L.A. Public Press and the Altadena Fires

Struggles are plenty: insurance claims, fire remediation, lost income, lost neighbors and customers, and real estate development.

January 9, 2026
See all posts