Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Caltrans

Open Thread : Caltrans’ “Look Both Ways” Campaign

Responding to a series of deaths on regional roadways, Caltrans is launching a new Public Service Announcement (PSA) safety campaign simply called "look both ways." The campaign is using PG-level graphics and commercials to remind road users to be aware of their surroundings when traveling.

According to a Caltrans press release, "The campaign is targeting all users of the highway system. Motorists, pedestrians and bicyclists are being encouraged to "Look Both Ways" and watch out for each other and themselves. Pedestrian-involved accidents have increased over the last few years due to several factors, such as increased traffic, increased population and distracting cell phone usage by motorists and pedestrians."

At this point, the campaign is aimed mostly at Southern California counties including San Bernadino, the Inland Empire and the City of Palm Springs. An image of one of their five billboards is above, and the one minute video for the campaign is below. Let us know what you think of the campaign in the comments section.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Friday’s Headlines

With all the press about gas prices and the annual inflation tax increase, I'm actually stunned to hear prices are down in this fiscal year.

July 18, 2025

L.A. City Approves Measure HLA Ordinance

Both City Council and Mayor approved the city HLA ordinance, which goes into effect on August 18.

July 17, 2025

Op-ed: It’s Time to Fix Polk Street

Polk Street’s Bike Lane at 10: iteration promised, disappointment delivered.

July 17, 2025

Trump and Duffy Continue Assault on California and the Environment, Officially Cancel Federal Funding for High-Speed Rail

“Canceling these grants without cause isn’t just wrong — it’s illegal,” said CAHSRA CEO Ian Choudri.

July 17, 2025

Talking Headways Podcast: Reclaiming the Road

Ohio elected official and geographer David Prytherch on his new book, Reclaiming the Road: Mobility Justice Beyond Complete Streets.

July 17, 2025

Thursday’s Headlines

It's hardly news that California has to go it alone on modernizing our transportation system.

July 17, 2025
See all posts