Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Caltrans

Open Thread : Caltrans’ “Look Both Ways” Campaign

Responding to a series of deaths on regional roadways, Caltrans is launching a new Public Service Announcement (PSA) safety campaign simply called "look both ways." The campaign is using PG-level graphics and commercials to remind road users to be aware of their surroundings when traveling.

According to a Caltrans press release, "The campaign is targeting all users of the highway system. Motorists, pedestrians and bicyclists are being encouraged to "Look Both Ways" and watch out for each other and themselves. Pedestrian-involved accidents have increased over the last few years due to several factors, such as increased traffic, increased population and distracting cell phone usage by motorists and pedestrians."

At this point, the campaign is aimed mostly at Southern California counties including San Bernadino, the Inland Empire and the City of Palm Springs. An image of one of their five billboards is above, and the one minute video for the campaign is below. Let us know what you think of the campaign in the comments section.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Monday’s Regular Headlines

Tragedy in Sacramento DOESN'T lead to safety fixes and many more headlines from up and down the Golden State.

June 16, 2025

Monday’s NO KINGS Headlines

I think they hurt his feelings.

June 16, 2025

California And Ten Other Friends Go to Battle with Trump Over EV’s

The plaintiffs in the suit are California, Colorado, Delaware, Massachusetts, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, and Washington.

June 13, 2025

Alameda Water Shuttle Service to Increase Starting in July

Woodstock is such a success, they're now going to stretch service to six days a week and the search has begun for a second boat so that can go up to seven.

June 13, 2025

Friday’s Headlines

Today's headlines are dominated by the shocking assault on California by the federal government,

June 13, 2025

Talking Headways Podcast: Creating Positive Soundscapes in Cities

Chris Berdik on health and wellbeing, how our brains process sound and creating positive urban soundscapes.

June 13, 2025
See all posts