Open Thread : Caltrans’ “Look Both Ways” Campaign

Responding to a series of deaths on regional roadways, Caltrans is launching a new Public Service Announcement (PSA) safety campaign simply called “look both ways.” The campaign is using PG-level graphics and commercials to remind road users to be aware of their surroundings when traveling.

According to a Caltrans press release, “The campaign is targeting all users of the highway system. Motorists, pedestrians and bicyclists are being encouraged to “Look Both Ways” and watch out for each other and themselves. Pedestrian-involved accidents have increased over the last few years due to several factors, such as increased traffic, increased population and distracting cell phone usage by motorists and pedestrians.”

At this point, the campaign is aimed mostly at Southern California counties including San Bernadino, the Inland Empire and the City of Palm Springs. An image of one of their five billboards is above, and the one minute video for the campaign is below. Let us know what you think of the campaign in the comments section.