Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Streetsblog SF

Got an Idea for Better Mobility in the Bay Area? Here’s Where to Send It

Six years ago there was no such thing as Uber. And a short time before that, bike-share and car-share were just ideas. Today, there's an array of new ways to get from A to B. None required new bridges, trains, roads or other expensive infrastructure.

Just Transit SF with city background
false

So what else is possible?

That's what the Palo Alto-based Schmidt Family Foundation, created by a Google executive, hopes to find out with its “Just Transit SF Challenge.” They're soliciting ideas aimed at “helping provide equity to areas that don't have transportation access now,” explained Jessica Early, an administrator of the challenge. The contest is part of the “11th Hour Project,” a program of the foundation, which aims to reduce reliance on fossil fuels. Awards are in three categories: $125,000, $50,000 and $25,000. “Prize competitions spark innovation in a way that traditional grant-making often can't,” added Early.

This is not about pie-in-the-sky fantasies. Contestants must partner with an agency, business, or non-profit that can implement the idea, at least in part, by 2017. Partners might include BART, SFMTA, or an organization such as PODER (People Organizing to Demand Environmental and Economic Justice), which works on solving environmental issues in low-income communities of color.

“A hundred grand and great ideas shouldn't substitute for investing in bus reliability, or putting subways in the ground,” said Nick Josefowitz, BART Director, District 8. “But I've always been impressed by how much systems can be improved when you bring in a bit of money and some fresh thinking. That's why this prize is so exciting to me."

A release describes the Just Transit SF Challenge as “a great opportunity for transit enthusiasts and entrepreneurs, transportation and urban planners, university students and professors, civil engineers and community organizers, MUNI and BART riders.”

And Streetsblog readers, of course.

For more information or to enter the contest, check out justtransitsf.com.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Want Vancouver Skytrain in San Diego? Support People Mover to the Airport.

Vancouver is not alone in running people movers on urban rail networks. Copenhagen built its entire 26.9-mile metro using the same technology used on a Saudi Arabian university’s APM.

November 20, 2025

Wednesday’s Headlines

Mess with Texas.

November 19, 2025

L.A. City Fiscal Year 24-25 Bikeway Mileage Buoyed by Completed Paths

This year L.A. City added 35.6 lane-miles of new or improved bike facilities - about half of that was new bike/walk paths.

November 18, 2025

Q&A with Former Supervisor Joel Engardio

Streetsblog catches up with District 4's recalled supervisor to reflect on Sunset Dunes, other car-free spaces, and the future of San Francisco.

November 18, 2025

Tuesday’s Headlines

Trump Coming for Transit Funding...Like Any Transit Funding...

November 18, 2025
See all posts