Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Streetsblog SF

Got an Idea for Better Mobility in the Bay Area? Here’s Where to Send It

Six years ago there was no such thing as Uber. And a short time before that, bike-share and car-share were just ideas. Today, there's an array of new ways to get from A to B. None required new bridges, trains, roads or other expensive infrastructure.

Just Transit SF with city background
false

So what else is possible?

That's what the Palo Alto-based Schmidt Family Foundation, created by a Google executive, hopes to find out with its “Just Transit SF Challenge.” They're soliciting ideas aimed at “helping provide equity to areas that don't have transportation access now,” explained Jessica Early, an administrator of the challenge. The contest is part of the “11th Hour Project,” a program of the foundation, which aims to reduce reliance on fossil fuels. Awards are in three categories: $125,000, $50,000 and $25,000. “Prize competitions spark innovation in a way that traditional grant-making often can't,” added Early.

This is not about pie-in-the-sky fantasies. Contestants must partner with an agency, business, or non-profit that can implement the idea, at least in part, by 2017. Partners might include BART, SFMTA, or an organization such as PODER (People Organizing to Demand Environmental and Economic Justice), which works on solving environmental issues in low-income communities of color.

“A hundred grand and great ideas shouldn't substitute for investing in bus reliability, or putting subways in the ground,” said Nick Josefowitz, BART Director, District 8. “But I've always been impressed by how much systems can be improved when you bring in a bit of money and some fresh thinking. That's why this prize is so exciting to me."

A release describes the Just Transit SF Challenge as “a great opportunity for transit enthusiasts and entrepreneurs, transportation and urban planners, university students and professors, civil engineers and community organizers, MUNI and BART riders.”

And Streetsblog readers, of course.

For more information or to enter the contest, check out justtransitsf.com.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Report: Speed Camera Programs Working in San Francisco, Floundering in Bureaucracy in L.A.

Great progress and success in the Bay Area, while So Cal lags

December 9, 2025

Tuesday’s Headlines

Only one headline about how LA is actively undermining safety today.

December 9, 2025

Opinion: Sean Duffy’s ‘Golden Age’ of Dangerous Streets

Sean Duffy is calling for a "golden age" of civility in American travel. He should start by ending barbaric policies that get people killed on the ground and in the skies.

December 8, 2025

Advocates Rally for Full and Fair Muni Funding

'Muni Now, Muni Forver,' advocates and electeds gear up to support improved Muni service.

December 8, 2025

City Mostly Rejects Another Round of HLA Appeals, Some After Deadline to Make Determination Had Passed

City continues to find new ways to not move forward with street safety projects.

December 8, 2025

Police and Fire Departments Shut Down Volunteer Crosswalk Painting Event in Westwood

LAPD cited People's Vision Zero volunteer organizer Jonathan Hale for misdemeanor "vandalism on city property," the charge typically means a $250 fine.

December 8, 2025
See all posts