Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Streetsblog SF

Got an Idea for Better Mobility in the Bay Area? Here’s Where to Send It

Six years ago there was no such thing as Uber. And a short time before that, bike-share and car-share were just ideas. Today, there's an array of new ways to get from A to B. None required new bridges, trains, roads or other expensive infrastructure.

Just Transit SF with city background
false

So what else is possible?

That's what the Palo Alto-based Schmidt Family Foundation, created by a Google executive, hopes to find out with its “Just Transit SF Challenge.” They're soliciting ideas aimed at “helping provide equity to areas that don't have transportation access now,” explained Jessica Early, an administrator of the challenge. The contest is part of the “11th Hour Project,” a program of the foundation, which aims to reduce reliance on fossil fuels. Awards are in three categories: $125,000, $50,000 and $25,000. “Prize competitions spark innovation in a way that traditional grant-making often can't,” added Early.

This is not about pie-in-the-sky fantasies. Contestants must partner with an agency, business, or non-profit that can implement the idea, at least in part, by 2017. Partners might include BART, SFMTA, or an organization such as PODER (People Organizing to Demand Environmental and Economic Justice), which works on solving environmental issues in low-income communities of color.

“A hundred grand and great ideas shouldn't substitute for investing in bus reliability, or putting subways in the ground,” said Nick Josefowitz, BART Director, District 8. “But I've always been impressed by how much systems can be improved when you bring in a bit of money and some fresh thinking. That's why this prize is so exciting to me."

A release describes the Just Transit SF Challenge as “a great opportunity for transit enthusiasts and entrepreneurs, transportation and urban planners, university students and professors, civil engineers and community organizers, MUNI and BART riders.”

And Streetsblog readers, of course.

For more information or to enter the contest, check out justtransitsf.com.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Friday’s Headlines

Big stack of headlines, but the best news is that the effort to pass the Bay Area Transit measure is underway!

January 23, 2026

January 2026 Los Angeles Metro Board Round-Up: Sepulveda Rail Approved, Torrance Rail Kneecapped

Valley-Westside subway plan approved. South Bay light rail delayed significantly, perhaps indefinitely.

January 22, 2026

SamTrans Survey Abandons Dumbarton Rail

What happened to the possibility of using the corridor for its original purpose? Advocates need to get this project back on tracks.

January 22, 2026

UC Berkeley Report Says California Transportation Policy Is Still Built for Cars — and It’s Deepening Inequality

"An Abundance Agenda" calls for a rethink of how the state plans, funds, and measures transportation.

January 22, 2026

Talking Headways Podcast: A Week Without Driving

Anna Zivarts discusses the lessons of her national campaign and yearly event with several politicians who brought it to their communities.

January 22, 2026

Thursday’s Headlines

What does it take for a city to make progress on Vision Zero?

January 22, 2026
See all posts