Skip to Content
Streetsblog California home
Log In

Streetsblog Retains BlankSlate to Strengthen Our Bottom Line

9:06 PM PDT on April 14, 2015

Earlier this year, I wrote about the imperative for Streetsblog to generate more revenue from our website. With so many unsold impressions, ads were a clear opportunity to put Streetsblog's sizable reach to use strengthening our bottom line. Today I'm pleased to announce that we've retained BlankSlate to help us sell ads and make good on that potential.

BlankSlate is an experienced shop that works with several other publishers similar in size to Streetsblog, in addition to owning and operating the Brooklyn real estate site Brownstoner. Their team will be selling ads and setting up ad networks on Streetsblog, and you've probably noticed the new ad zones on the site this week. BlankSlate has also set up filters to prevent automotive and fossil fuel industry advertisements from appearing on Streetsblog, which should keep many heads from exploding.

Streetsblog is a 501(c)3 non-profit, and we continue to rely on reader contributions and foundation support to fund our work. Ads are the third leg of the stool, and we're excited to be working with BlankSlate to build a durable publishing operation.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Op-Ed: Why Is Fare Evasion Punished More Severely than Speeding?

A.B. 819 offers California the opportunity to decriminalize fare evasion and replace punitive measures with more equitable approaches.

September 21, 2023

Eyes on the Street: Slow Streets in South Pasadena

The city has a sampler platter of quick-build temporary traffic calming installations to experience for the rest of the year

September 21, 2023

Thursday’s Headlines

The joys and risks of walking; Why is Fresno building so much parking? How much will breaking the law cost if you get caught by a speed camera? More

September 21, 2023

Metro Board Looks to Approve $65 Million for 91 Freeway Widening Projects

Metro staff are recommending the board approve funds to support two 91 Freeway expansion projects located in pollution-burdened communities in Southeast L.A. County - in the cities of Long Beach, Artesia, and Cerritos

September 20, 2023
See all posts