Skip to Content
Streetsblog California home
Streetsblog California home
Log In
Streetsblog USA

Get Ready for More PSAs Blaming Traffic Violence Victims for “Drunk Walking”

American transportation safety officials are seriously trying to argue that drunk pedestrians, not roads like this, are the problem. Photo: Transportation for America

The alarming increase in pedestrian deaths should be a wake up call for transportation officials -- the status quo approach to traffic safety is failing the most vulnerable people on our streets. Instead we're getting warmed over versions of the same old victim-blaming messages.

This week, the Governors Highway Safety Association issued a press release telling state DOTs that instead of telling people not to drink and drive, they should tell everyone, including pedestrians and cyclists, not to drink and go anywhere.

Under the heading, "With Pedestrian Deaths Surging in 2016, Now is the Time for Action," the GHSA instructs state DOTs to include messages encouraging "bicyclists and pedestrians to consider safer transportation alternatives after heavy drinking" because "ratios of fatally injured alcohol-impaired bicyclists and pedestrians have not fallen as dramatically as the proportion of impaired motor vehicle drivers killed."

Is this really the best message the GHSA could come up with? Are there any public safety success stories GHSA can point to that used this strategy? Does any evidence suggest that Americans are killed in traffic at such high rates because we're drunker than people in the United Kingdom or Germany?

Being drunk, just like being a sober pedestrian or cyclist, is only a hazard when you're on streets with motor vehicle traffic traveling at lethal speeds. Victim-blaming messages like this won't make people safer -- they just give the transportation safety establishment cover for its own failure to reduce pedestrian fatalities.

Places that have successfully reduced traffic fatalities focus on curbing motor vehicle speeds in areas where people walk and providing travel options that reduce driving. In short, they target risk factors in the transportation system that endanger pedestrians, so if someone makes a mistake while walking, it's not a fatal one.

Pedestrian-shaming PSAs will only further marginalize people on foot while ignoring the root causes of the risks they face.

Stay in touch

Sign up for our free newsletter

More from Streetsblog California

Monday’s Headlines

Caltrain's electric trains to start limited weekend service soon; San Diego gets "tap-to-pay"; SF drivers demand "respect"; More

July 22, 2024

Advocates Share What It Takes to Fight Highway Expansions in Court 

What does it take to sue your state DOT? Time, money, the right partners, and a little creativity, a recent survey of activists found.

July 19, 2024

Friday Video: Paris Does it Again

Come for the bike-friendly streets, but stay for adopt-a-tree program and all the car-free school roadways.

July 19, 2024

Neighbors Want a BART Stop in San Antonio

It's one of the most densely populated parts of the Bay Area. BART goes right through it. So why not stop there?

July 19, 2024

Friday’s Headlines

Rep. Waters hates the people mover; SacRT's new transportation hub; Lessons learned from a long bike ride; More

July 19, 2024
See all posts